A logo encapsulates your identity and creates a sense of trust and familiarity in the minds of your audience.
Whether you are starting a new business or revamping your current branding you can assess your logo design with the following 5 important factors in mind to see if your logo is up to the task of being the beacon of your brand.
1. Is it appropriate?
Your logo design should be an integral part of your branding and feel consistent with all of your other visual assets. As well as being appropriate as a symbol of your company it should also feel authentic to your industry. Choose symbols carefully to avoid any disconnect between your audience and their perception of your products or services.
2. Think minimalism
3. Keep it clear
Don't compromise a clear graphic logo by applying special effects such as drop shadows, bevelling or patterns. Subtle effects can quickly be lost or distorted across devices and platforms and can reduce the effectiveness of an otherwise fine logo design.
4. Colour carries meaning
5. Make it multi-purpose
Your logo design needs to work in a variety of different dimensions. It should withstand being blown up to billboard proportions but agile enough to still look great when squeezed into a tiny box on social media. A professionally created vector graphic will scale properly where a graphic file can become distorted when resized. Lots of fine detail and text will quickly make your logo illegible when shrunk to fit small dimensions.